The motorcycle industry is buzzing with activity, from corporate restructuring to innovative product releases and the rise of electric mobility. Here's a look at some of the key developments.
Shark's IRID Photochromic Visor
Shark Helmets has launched its new IRID® Photochromic Visor, designed to adapt to changing light conditions in under one second. According to Shark, this visor uses integrated solar power to quickly tint, with light transmission ranging from 64% to 20%. This is faster than traditional photochromic lenses. The visor is compatible with high-end Shark helmets like the Aeron GP and Race-R Pro and features anti-fog and anti-scratch treatments.
- Adapts to light in under one second.
- Uses integrated solar power.
- Compatible with high-end Shark helmets.
- Features anti-fog and anti-scratch treatments.
Shark highlights a study from the National Library of Medicine that indicates a 16% increase in accidents during bright sunlight. The IRID visor aims to improve rider safety by quickly adjusting to these conditions.
KTM's Parent Company Rebrands as Bajaj Mobility AG
Pierer Mobility AG, the parent company of KTM, has been renamed Bajaj Mobility AG. According to motorcycle.com, this change follows Bajaj's acquisition of a larger stake in KTM. KTM CEO Gottfried Neumeister stated that the move aims to stabilize the brand for the long term. However, motorcycle.com also reports that this transition involves cost-cutting measures, including layoffs. Reportedly, 500 of the company's 3,794 employees have been let go.
Despite the restructuring, KTM has been updating its motorcycle lineup. The 2026 models include updated Dukes and the 1390 Super Adventure S EVO. The 990 Duke R features an 8.8-inch touchscreen, while the 1390 Super Adventure S EVO receives an engine upgrade to 173 hp and 145 Nm of torque.
Stark Future's Electric Motocross Growth
Stark Future, an electric motocross bike manufacturer based in Barcelona, is experiencing rapid growth. The company reported a 77% year-over-year sales increase and is considering an IPO in the next three years. According to Stark Future, this growth is driven by the superior performance of its electric bikes compared to traditional combustion engine models. The Stark Varg is the brand's flagship bike, and the company is reportedly developing electric models for other motorcycle categories.
- 77% year-over-year sales growth.
- Considering an IPO in three years.
- Electric bikes gaining market share in the Enduro segment.
CEO Anton Wass believes that offering electric bikes with better performance than combustion bikes is key to market adoption.
Norton Returns to the US Market
Norton Motorcycles is officially returning to American markets, thanks to a $268 million investment from parent company TVS. Further details on the specifics of this return are not confirmed.