Harley-Davidson has announced the return of the air-cooled Sportster, a middleweight cruiser that was discontinued after the 2022 model year. According to a recent announcement, the Sportster is slated to rejoin the Harley-Davidson lineup in 2027.
The revival of the Sportster is a key element of Harley-Davidson’s new “Back to the Bricks” business plan, as revealed by Chief Executive Officer Artie Starrs. Alongside the announcement of the Sprint model, Starrs emphasized the significance of bringing back the Sportster, stating, "We are really excited to announce that our iconic Harley-Davidson, Inc. Sportster will be returning in 2027. This has been the most requested motorcycle from both our riders and our dealers, and we are bringing it back better than ever. Sportster is a perfect embodiment of Back to the Bricks, and it fits naturally within our enterprise economic model."
According to Starrs, the demand for the Sportster was the highest among dealers across various markets, including the United States, Germany, and China. He also outlined how the Sportster aligns with the new business plan, highlighting its affordable price, strong resale value, and customization potential, which could boost sales of parts and accessories.
While detailed specifications are expected later this year, Harley-Davidson has confirmed some key aspects. The returning Sportster will utilize the 883 engine, similar to the Iron 883 and Superlow models, rather than the 1200cc engine previously used in the Forty-Eight. The company aims for a price point of approximately $10,000, comparable to the 2022 Iron 883's MSRP of $10,749. The goal is to maintain affordability while considering used market prices, according to motorcycle.com.
Starrs stated that Harley-Davidson is comfortable with the projected MSRP due to the work done by their team. Production for U.S.-bound Sportsters will take place at the York, Pennsylvania factory, suggesting that models for other markets may be manufactured in Thailand, according to motorcycle.com.
The teaser image of the new Sportster showcases design elements reminiscent of previous models. The 45° V-Twin engine and visible pushrods resemble the Evolution engine, and the circular airbox appears similar to the Iron 883. Handlebar placement and foot controls are close to the Iron 883's configuration, but the new model features a two-up seat and a potentially lower seat height. The instrument module seems thicker, hinting at possible modern features like a digital display or USB charging.
It remains to be seen whether the new Sportster will have mechanical similarities to previous models or incorporate updates to attract customers away from the used market. Emission control updates are expected to meet current regulations. However, a switch to an electronic ride-by-wire throttle is considered unlikely to maintain the target price. The inclusion of a sixth gear is also uncertain.
The future of the Revolution Max Sportster S, which has carried the Sportster name since the Evolution model's discontinuation, is uncertain. The “Back to the Bricks” plan includes five Revolution Max models for 2027 and 2028, while the current lineup features six models. It is unclear whether the Sportster S will remain or be replaced. Further details about the new Sportster and the 2027 lineup are anticipated later this year, according to motorcycle.com.
