Harley-Davidson and Jeep have announced a European partnership for 2026, uniting two prominent American brands known for their passionate fan bases and shared values of freedom and adventure. According to motorcycle.com, the collaboration will be highlighted at key Harley-Davidson events across Europe throughout the 2026 riding season.
This partnership isn't new. Harley-Davidson and Jeep have been collaborating in some form since 2014. The current agreement aims to strengthen the connection between the Harley Owners Group (H.O.G.) and the Jeep community, bringing together enthusiasts at various events.
Key Events in the 2026 Partnership:
- European Spring Rally, Senigallia, Italy – April 30 to May 3: The official launch of the partnership.
- European H.O.G. Rally, Cascais, Portugal – June 18 to 21: A major gathering for Harley Owners Group members.
- European Bike Week, Faaker See, Austria – September 8 to 13: One of Europe's largest motorcycle events.
- International Ladies of Harley Event, Pescara, Italy – October 3: An event dedicated to female Harley-Davidson riders.
- H.O.G. Winter Meeting, Genoa, Italy – November 28: A winter gathering for H.O.G. members.
At each event, attendees can expect to see both brands represented, with a focus on activities that highlight adventure, exploration, and the lifestyle associated with both Harley-Davidson and Jeep. The partnership will also extend beyond the physical events through shared storytelling on social media and digital platforms, according to motorcycle.com.
The collaboration reinforces Harley-Davidson’s commitment to providing authentic experiences for its community, both on the road and at events. The partnership provides value to Jeep by association with the Harley-Davidson brand, and provides value to Harley-Davidson through cross-promotional opportunities.
